About · Since 2010
Finding Vegan started with a very simple idea.
What if there were one beautiful place to discover what vegan creators were making — and every click led you back to them?
Made by humans
Created by Kathy Patalsky
Vegan cookbook author and the voice behind Healthy Happy Life. A real person, a real kitchen — and a love for sending you to the creators who made it.
In 2010, before plant-based food was everywhere, Finding Vegan began as a visual discovery site for vegan recipes, blogs, products and ideas.
Creators submitted their work.We curated it.People discovered something new.And the click went back to the creator.
That was the whole magic.
2010
Finding Vegan launches
2011–2014
The community grows rapidly
1M+
Social audience expands
pause
The original platform goes quiet
2026
Finding Vegan returns
The early web
Before “the algorithm,” there was community.
Finding Vegan grew alongside an incredible generation of independent food bloggers and creators.
Thousands of people submitted their photography and recipes. Readers found new blogs, new voices and new ways of eating. What began as a small curated site grew into a global plant-based community with a huge recipe archive and more than a million followers across social platforms.
But the part that mattered most was never the numbers.
Finding Vegan helped independent creators get found.
“Finding Vegan is a huge driver of traffic to this website.”
“I found the best return from submitting there.”
“Did you know that Finding Vegan is the best way to share your vegan food pics? DO IT.”
“Finding Vegan is such an amazing website for food bloggers. We've seen a HUGE increase in engagement and readership. I can't say enough about this site.”
Then
Then the internet changed.
Social media became the homepage. Algorithms replaced browsing. Maintaining the old Finding Vegan technology became increasingly complicated, while the original site — built for another era of the web — became harder and harder to sustain.
So Finding Vegan went quiet.
The idea never did.
Why now
And now it makes sense again.
The internet is overflowing with content, but discovering the person who actually made something can feel harder than ever.
Finding Vegan is returning to its original purpose:
beautiful work → real creators → the original source
No copied recipes.No taking ownership of someone else’s work.No trying to keep you trapped inside a feed.
A creator shares a photograph and a link. Finding Vegan helps someone discover it. The click goes home.
Simple.
Today
Finding Vegan, now.
This version is lighter, smarter and community-powered.
Creators submit.Finding Vegan curates.Everyone discovers.
Recipes are still at the heart of it, but the bigger idea is the same one that started everything: making plant-based life feel more visible, inspiring and connected.
Vegan. Plant-based. Veg-curious. Everyone is welcome.
A note from Kathy
I’m Kathy Patalsky — writer, photographer, cookbook author and the person who started Finding Vegan from my laptop more than fifteen years ago.
I built it because I loved discovering creative people online, and I wanted them to have a place where their work could be seen.
I still do.
The technology changed.The internet changed.I changed.
But I still believe the web is better when creative people have their own corners of it — and we help one another find them.
Welcome back to Finding Vegan.
— Kathy
Make something beautiful?
Share it with the community.
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Finding Vegan · independently created since 2010 · Los Angeles